Our Core Values are at the heart of our business. They define who we are, how we work, what we believe in and what we stand for. These Values guide how we act and how we expect to be treated, providing a sound basis for decisions.
Our business depends on healthy relationships with our clients, business partners and team. We build and nurture strong relationships that are mutually beneficial, making sure that we deeply understand the people we deal with, so that we can anticipate their needs and always aim to exceed their expectations. Everyone in our organization contributes to the quality of the relationships we build and we actively seek feedback.
People are the heart of our business. We are professional, high performing team players focused on delivering and drawing on our global expertise. We aim to attract, develop and retain the best people, treating each other with honesty, compassion and respect. We create a stimulating, fun and open work culture that promotes personal development and work/life balance, rewards competitively and celebrates success.
We are One Firm working together as One Team. We believe that succeeding as one enterprise is as important as succeeding independently. Balancing empowerment and interdependence makes us strong. We will work together, building relationships to create ever-greater value for the customers and clients we serve. Our highly qualified professionals work together as a fully-integrated IP team to completely understand and meet our clients' IP requirements, commercial goals and expectations.
Innovation gives us competitive advantage. We promote collaboration and sharing of ideas across our business. We have a structured approach to recognizing innovations, rapidly testing ideas and sharing learnings. We encourage our people to challenge established practices and achieve continuous improvement. We are committed to delivering thorough and sound solutions to every challenge.
We believe our promise is our most vital product - our word is our bond. We build trust and act with honesty. We comply with our Business Ethics Policy, management system and all local rules and regulations. We foster a culture of transparency and responsibility. We ensure utmost confidentiality in our way of working and earning the trust of our clients is most important to us. We will bring to this task all of our experience and knowledge as the unique individuals we are.